Venues that offer musical entertainment can really draw the crowds and potentially generate lots of additional revenue. Unfortunately, nearly 40 percent of the time, negative audience reviews undermine the extra bucks.
Why are the reviews so bad? Sometimes it’s due to the poor quality of music the DJ plays or the live band performs. It could be that the music doesn’t fit the venue’s vibe, or maybe the volume was just too loud. Chances are, the problem ultimately lies with your entertainment.
Here are five tips you can use to determine if the entertainment you hire is worth the ROI:
Historical data and analytics on prior reservations, weather conditions and how “big” the artist is all help determine the success of any entertainment. Revenue is another. Monitor your sales numbers nightly. If they remain steady or increase, it is a sign that your entertainment is doing a great job. If they are declining, you need to review the talent you bring in. The artist should have enough of a following to draw a crowd that breaks even. They should also be able to “read” the audience so that they stay longer.
Staff complaints or compliments
When your staff complains about the noise or says the music sucks, take notice. Watch the body language of the servers and bartenders. If they seem uncomfortable, look embarrassed or lack energy, it just might be that the music quality is affecting their mental state. That attitude can spill over to the guests and sour their mood, making them not want to dance or order more food and drinks. Now you have a problem.
Observe your audience. If they’re engaged, you’ve got them. If they’re dancing on the floor or subtly dancing in their seats, obviously enjoying the music, you’ve got them. If not, see if they are at least smiling, laughing or interacting with each other. That all indicates your talent is good.
Talent buyer KPIs (key point indicators)
A good talent buyer is always active connecting with artists on social media, attending local artist meet-ups, going to competitor events and frequently visiting your venue to monitor the vibe. It’s also a huge plus if the person who books your talent is also an artist and has skin in the game.
Set lengths and breaks
Keep in mind that local artists are also hosting their friends, and it’s okay if they step off stage to engage their fans. They should be trying to interact with their audience and the set. What’s not okay is if they are constantly on their phones, taking too many breaks or breaking more than they’re playing. All of this shows how passionate the artist is and usually results in a better set.
Finally, always remember that entertainment is a key factor of your business. Keep some metrics in place to ensure you are getting the best bang for your buck. You want your customers to walk away happy and come back. Reviews and word of mouth mean everything.
Contact our team today for your free entertainment consulting at firstname.lastname@example.org